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The launch of The Studio reflects clear shifts in the social media landscape. Organic content plays a growing role as paid social becomes more expensive and targeting evolves. Paid campaigns remain essential for reach and scale, but their success depends heavily on authentic and relevant user content. At the same time, AI systems and platform algorithms favor creator and user generated content that generates genuine interaction and community engagement.
"What brands say about themselves matters, but what communities say about brands matters even more. A brand’s social presence is now a key factor in how it is perceived by consumers and digital platforms"
The Studio brings together a team of unique mix of 12 experts: strategists, creatives, designers, community managers, data analysts and performance specialists. Together, they ensure content resonates and ranks high in AI systems.
“Creating authentic content has
always been at the heart of
OONA/BAAS. Our story began in
PR, expanded through influencer
marketing. With The Studio, we're
reinforcing our social layer,
keeping pace with how culture
moves today.”
always been at the heart of
OONA/BAAS. Our story began in
PR, expanded through influencer
marketing. With The Studio, we're
reinforcing our social layer,
keeping pace with how culture
moves today.”
