OONA and BAAS merge AS OONA/BAAS

In recent years, the communications landscape has evolved dramatically. Traditional campaigns have been overtaken by niche online communities and creator-driven content. Consumers now seek authentic connections, and brands can only succeed by partnering with agencies that truly understand how to cultivate them. Both OONA and BAAS have long held that expertise. Now, with the launch of OONA/BAAS, they are seizing the opportunity to lead this market transformation.

OONA/BAAS brings together the strengths of both agencies, forming a dynamic, integrated organization with OONA as the majority shareholder. This partnership enhances their ability to serve clients even more effectively. With an impressive portfolio that includes brands such as Airbnb, Auping, BACARDÍ, Gucci, IKEA, Kruidvat, Levi’s®, MARTINI, Nespresso, New Balance, PepsiCo, Playstation, Polestar, Rémy Cointreau, Samsung and Zalando, OONA/BAAS is only just getting started.

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The merger offers not only strategic advantages but also significant geographical benefits. OONA has a strong presence in Belgium, while BAAS is firmly established in the Netherlands. Together, they have created an agency that is both locally relevant and internationally ambitious.